In this weeks video I will show you how to find out what keywords your competitors are targeting, this information can be useful when you are planning your own keywords to target and may give you some new keywords you hadn’t thought of.
One really important reason to check what meta information your competitors have is, if you are typing in your chosen keyword phrase i.e. Personal Trainer in xxxxxx” to google and one of your competitors is coming at the top for that phrase you can see what “Title” and “Description” tags they are using and you could try to improve on them so that over time you over take them on google.
Also if you see that they don’t have any of the keyword info on there website this gives you a massive opportunity to then make sure your site has the correct keyword information which should get you above them even quicker!